June 6, 2020


If it took an organization days and days to speak up:

They were polishing their message, running it through their filters, removing potentially troublesome words, making sure it was balanced, making sure it wouldn’t upset donors, checking for grammar, making sure it fit the brand, deciding where it was safe to post/share, checking to see if there’s anything they’ve done they might be called out for, making sure there was no important contract at stake, clearing it with legal —— and then it comes from “the organization” (no leaders will put their name on it) so if it lands wrong they can blame the marketing people. Be assured, they don’t mean a damn word of it.

This is how you make tapioca pudding. White, sweet, tasteless, soulless. Empty calories. No character.


© Angela Blanchard

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